Soooooo... some news. Today, Skio is joining Recharge.

Four years ago, we were a team of three people working with a few dozen merchants. What we lacked in analytics we made up for in product velocity, merchant obsession, and a freaky purple space cat. Since then, the fastest-growing brands in the Shopify ecosystem have relied on us to acquire, retain, and manage their subscribers. 

As part of Recharge, Skio will continue to help our merchants grow with world-class product and support. Only now, we'll 10X everything you love with more resources, relentless innovation, and the largest consumer subscription dataset on the planet.

How we got here

Both of our teams have won through merchant obsession, just expressed differently.

But over the past year, AI changed everything.

Most SaaS companies are treating AI like a productivity boost. That's the wrong play. AI is driving a structural shift that forces you to rebuild from the ground up. The SaaS that survive won't be the ones that rushed to launch a co-pilot: they'll be the ones that rebuilt with AI at the foundation.

But doing that right requires something no single subscription platform has. You need the deepest understanding of how subscriptions work, real behavioral data that compounds daily, and the resources to act on it. Separately, we couldn't build what the ecosystem needs. Together, we can.

Shared vision

No one knows exactly what AI is going to do to this industry, but one thing's certain: more data is better. Why? Data is signal. Transaction data is the highest quality signal that exists. When someone pauses their vitamin subscription or gifts a coffee sub to a friend, that tells you something true about what they value and how they buy. 

By combining Skio's explosive growth brands with Recharge's 71% market share, we can see the micro and the macro. The deepest understanding of subscription behavior in ecom, and it gets sharper every single day. While competitors are distracted by inference, we're building the subscription platform of tomorrow for the brands of tomorrow, starting with things like…

Benchmarking for subs. Every merchant we talk to is hamstrung by unanswerable questions. You can't just ask ChatGPT "what's a good dunning rate for a kids vitamin brand." There are no industry benchmarks for mushroom coffee companies, no growth playbooks for green powder startups. Together, we're building agents that can answer "is this good?", surface opportunities you're missing, and give you the playbook to implement what's working.

World-class support at scale. Skio rewrote the playbook on support. Proactive, not reactive. Value-driven instead of metric-obsessed. We saw where things were going before merchants hit the wall and overinvested in hiring top talent who could think strategically. Here's what we didn't know: support is now even MORE important. Your intelligence is only as good as the support layer around it. Support trains the system. It corrects the brain. By joining forces, we'll deliver the support and strategic guidance Skio merchants love at Recharge's scale.

Conversational interfaces. Traditional interfaces force users to learn the platform. Subscribers hunt for buttons. Merchants memorize where settings live. Conversational interfaces change that. Consumers chat with their subscriptions, brands chat with the platform. Intent becomes action without needing to know where things are.

A platform that adapts to you. The feature arms race is over. We'll address 90% of what you need immediately by combining capabilities that already exist. That frees up our combined team to focus on the 10% - the problems you haven't uncovered yet, the edge cases that emerge as you scale. Short term: no more waiting, workarounds, or manual work. Long term: experiment faster, test new strategies, scale without bottlenecks.

What happens next

For Skio + Recharge merchants: you get access to the best subscription platform.

We're preserving (and continuing to ship new features on!) both platforms while we figure out the best path forward. Over the next ~12 months, we'll be working with Recharge to combine the best of both; your input will directly shape the future of subscription management.

Your Merchant Success Manager remains your point of contact, we’ll keep shipping killer new features, and nothing changes operationally until we have something better to show you.

To our merchants: thank you for trusting us with your livelihoods.

To the team: thank you for the obsession that kept us alive.

To our investors: thank you for believing in the long game.

And to our future Recharge coworkers: we can't wait to get to work.