We announced earlier in April that we would be making major changes to our analytics offering. We mentioned that we would be investing in building a new analytics dashboard from scratch with your feedback in mind.

Today we are excited to announce the preview of the Skio Data Platform which represents the future of data and analytics at Skio.

Why we built it

We heard your pain points around wanting to simplify the analytics to match our exports loud and clear. We listened to this feedback carefully and designed the Skio Data Platform with the following principles in mind

• Clarity of definition - All metrics and graphs need to be clearly defined (using a tooltip where necessary)
• Matches the raw data - Every data point we report will be explainable through the raw data. For example: if you want a list of the active subscribers a month ago, we will provide that data through the Skio Data Platform

Where are we going

Our mission at Skio has always been to create tools to grow your brand’s subscription program. So far we’ve provided tools like Surprise and Delight, Volume Discounts, and Conditional Cancel Flow which have been demonstrated to increase the LTV of your subscriber base.

In 2023, the Skio Data Platform will be a core part of this mission.

Moving forward, we will be building & enhancing new and existing features which will allow you to experiment and A/B test — the Skio Data Platform is a key part of this strategy since it will allow you to use data to drive these decisions.

What’s next?

In the preview phase, we will be collecting user feedback and using that to continuously iterate and improve. Please let us know what you like and don’t like.

In June, we will be phasing out our legacy analytics in favor for the Skio Data Platform.