(Please note: custom dev work may be required to implement Build-a-Box)

Your customers are ultimately looking for a subscription experience that matches their own changing tastes and preferences. This is why we’re excited to announce Skio’s Build-a-Box, a new feature that offers your customers the opportunity to handpick and customize their product selection.

Here’s how Build-a-Box can redefine your subscription experience and deliver increased AOV and customer retention.

There are three types of Build-a-Box available: static, dynamic, and sectioned. Let’s dive into how they work and the specific benefits each one provides.

Static Box

Static boxes offer a predetermined structure with a consistent price. Within this framework, customers can choose their preferred products, known as child variants. This is ideal for brands with products that fall within a similar price range.

Benefits

• Customer Control: By offering choices within a structured framework, you empower your customers to select what they truly desire.
• Operational Clarity: With a fixed price and set product slots, inventory management becomes more straightforward, ensuring a smoother fulfillment process.
• Customization: Brands can opt for Skio's default template for their boxes or go for a bespoke template tailored to their brand aesthetics.

Static boxes bring simplicity front and center. With a set price for each box, customers enjoy a clear-cut choice, while brands experience predictable sales and an easy-to-manage inventory. It's a clear and efficient approach for both you and your customers.

Use case

Imagine an organic tea company who wants to use static boxes to curate a premium blend collection each month. Priced at a consistent rate, customers appreciate the transparency, ensuring their monthly indulgence is always within budget. The predictability allows the brand to keep customer happiness strong and streamline inventory planning.

Dynamic Box

Dynamic boxes are about fluidity and adaptability. Here, the total box price adjusts according to the specific products customers select from a given range of eligible products.

Benefits

• Adaptive Pricing: Tailor your offerings without compromising on your profit margins. This system encourages customers to explore more products, potentially increasing the average order value.
• Integrated With Your Catalog: There's no need to manage separate 'parent' or 'child' products. Dynamic boxes work seamlessly with your existing catalog.
• Enhanced Engagement: By allowing customers to add diverse items and one-time add-ons, dynamic boxes become a continuous source of excitement and novelty.
• Greater Customization Options: You can choose between default designs, personalized templates, or even a full API build for deeper integration, as illustrated by brands like Moju.

Dynamic boxes are designed for flexibility, perfectly aligning with catalogs that see frequent price changes. The fluid pricing, adjusted by line items, provides an avenue to introduce discount thresholds, incentivizing larger purchases and optimizing both AOV and LTV. The inclusion of minimum and maximum amounts guarantees that while offering flexibility, your profit margins are always protected.

Use case

Imagine a luxury cosmetics brand who intends to use dynamic boxes to serve their clientele who are always on top of new beauty trends. With products ranging from foundations to seasonal eyeshadows, customers curate their monthly beauty picks. They might choose a new lipstick, a serum, or a highlighter, with the box price adjusting accordingly. This model keeps the brand aligned with evolving trends, ensuring sustained customer loyalty while also introducing them to new ranges of their own products.

Sectioned Box

Sectioned boxes merge the concepts of multiple dynamic boxes, resulting in a composite subscription package that offers layered customization.

Benefits 

• Granular Customization: This format is exceptionally beneficial for brands with diverse catalogs. By setting specific limits, like '2 eyeliners and 2-4 lipsticks' in a makeup box, you ensure a balanced product mix.
• Higher Operational Efficiency: By combining various product categories within a single box, inventory tracking and order fulfillment become more streamlined.
• Even Broader Appeal: With these boxes, you can cater to a wide array of customer preferences, bolstering subscription attractiveness and potentially increasing retention rates.
• Tailored Designs: As with dynamic boxes, brands can opt for default designs, bespoke templates, or an in-depth API build.

Sectioned boxes combine the strengths of dynamic boxes into one comprehensive package. By merging multiple boxes into one, they offer a significant boost to AOV. They're a top pick for brands with a wide range of product categories, providing a diverse and enriched subscription experience for customers.

Use case

Imagine a gourmet food brand who offers a range of products, from artisanal cheeses to fine wines to imported chocolates. Using sectioned boxes, they enable subscribers to craft a new culinary experience each month from a variety of existing dynamic boxes. Each box becomes a journey, where customers select a bottle of wine, pair it with cheeses, and finish with chocolates. The combinations are endless, ensuring every month feels like a unique culinary adventure, and the brand reaps the benefits of sustained customer loyalty and supercharged AOV.

Pair Build-a-Box with Automations

We designed Build-a-Box to integrate seamlessly with existing automations, like discounts and one-time add ons.

Consider the possibilities: as subscribers tailor their boxes, timely discounts can be triggered, nudging them towards new product discoveries or rekindling interest in familiar favorites. Additionally, the option to sprinkle in one-time add-ons offers a delightful surprise element to the customer’s subscription experience. By marrying the customization of Build-a-Box with automations, you now have a powerful toolset that can elevate your customer’s journey even further, ensuring greater engagement and enhanced AOV & LTV.

Conclusion

For brands aiming to accommodate customers’ changing needs (and introducing them to your evolving catalog of products,) Skio's Build-a-Box is a crucial addition to your subscription toolkit.

Build-a-Box is available now in the Skio dashboard.

Click here for a help guide on how to set up static boxes.

Click here for a help guide on how to set up dynamic and sectioned boxes.

As always, if you have any questions or need help understanding which box is right for you, feel free to reach out to success at skio dot com.

If you’re looking for a better subscription platform, click here to schedule a demo with us.