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Interviews

The Structured Playbook for Ramping Up Digital Marketing

Structured is a full-stack DTC digital marketing agency with a focus on paid acquisition, retention, and content creation. We sat down with Structured Partner David Bozin to unpack how his team helps brands scale digital growth and ramp acquisition.

How to Build a Customer Feedback Engine with Enquire CEO Matt Bahr

Customer feedback is a hugely underrated and vital way to improve your business, yet many brands don't take advantage of that. Matt Bahr, the co-founder of EnquireLabs, is out to change that, so he started Enquire, a post-purchase survey tool that collects feedback for merchants on Shopify.

The Ebbs and Flows of Scaling a Startup with Loop CEO Jonathan Poma

Jonathan Poma is the CEO of Loop, an exchange-first returns platform for Shopify brands. We sat down with Jonathan to learn more about Loop’s origin, his shifting role, and how to hire – and retain – top talent in the ecommerce space.

The Case for DTC Customization with Prose Co-Founder Paul Michaux

Paul Michaux is the co-founder and VP of Product and Customer Experience of Prose, a hyper-custom beauty brand. We sat down with Paul to dive deep on building a brand based on personalization and creating a subscription model on transparency and trust.

How to Leverage Sustainability to Drive Revenue Growth

Neutrl is a platform that makes it easy for consumers to shop sustainably. They're partnering with hundreds of brands like Enso Rings, Aura Bora, and Magic Mind to reduce the carbon footprint of consumer goods. We sat down with Neutrl CEO Ian Lazarus to understand how his team helps brands operate more sustainably.

How to Scale a DTC Growth Agency with Common Thread’s Taylor Holiday

Taylor Holiday is the CEO of Common Thread Collective, a fully remote eCommerce growth agency. A core function of CTC is that they own and operate brands in-house, enabling them to speak credibly to their clients about real-time best practices. We spoke with Taylor about scaling a business without compromising values and building a winning playbook for your client management.

Building Web3-Enabled Commerce Engines with Novel CEO Roger Beaman

Roger Beaman is CEO of Novel, the Shopify-friendly platform that enables brands and creators to experience all that Web3 has to offer without writing a single line of code. We sat down with Roger for a primer on blockchain functionality and the core use cases for NFTs.

The Future of Unified Commerce with Violet CEO Brandon Schulz

Violet is the unified API ushering in a new era of distributed commerce by enabling any channel to launch a fully integrated checkout. The team recently closed a $10M Series A led by Klarna and notable commerce investors. We sat down with Violet CEO Brandon Schulz to cover audience segmentation, closing their round, and industry shifts his team is actively tracking.

Unlocking Brand Design & Development with Doris Dev’s Justin Seidenfeld

Justin Seidenfeld is the Founder and CEO at Doris Dev, a full suite product development agency dedicated to helping brands build products. We sat down with Justin to uncover his experiences in the product world and examine where he’s seen the most success when bringing products to market, diving deep into how startups can bring a product from ideation to launch.

Why Shogun Built a "Head" for "Headless" with Co-Founder Nick Raushenbush

Nick Raushenbush is the co-founder of Shogun, a custom storefront tool that helps DTC merchants create stunning, fast-loading custom storefronts that drive more conversions, revenue, and brand loyalty. As both a founder, angel investor, and operator, Nick’s knowledge spans eCommerce, SaaS, and startups.

How to Scale Performance Marketing with DTC Expert Roman Khan

Roman Khan is the co-founder and president of Peak 21, a Shopify aggregator that acquires and operators D2C brands. He has built brands like Linjer, which sells sustainable crafted, premium products without the luxury price markup. Last year his portfolio of D2C brands did close to $200m in sales, profitably without any outside funding.

Leveraging Reviews as a Growth Engine with Junip CEO Stuart Arsenault

Stuart Arsenault is the CEO of Junip, the Canada-based platform enabling 2,500+ eCom businesses like Kellogg's, OLIPOP, and KOTN to run product reviews. We dive into the company’s roadmap, his step-by-step guide for driving customer acquisition via reviews, platform features that stemmed from customer feedback, and Junip’s expansion plans on the horizon.

Tactical Lessons from Scaling HelloFresh with CEO Dominik Richter

Dominik Richter is the CEO of HelloFresh, the premier DTC meal kit company that delivered 1 billion meals to over 7M active global customers in 2021. We dive into his experience of building one of the largest names in F&B over the last decade, covering variable stages of hypergrowth and how young DTC brands can diversify their marketing mix.

The Next-Gen Operating System for CPG with Cresicor CEO Alex Whatley

Alex Whatley is the CEO of Cresicor, the cloud-based, data-driven software platform for CPG brands looking to elevate their trade promotion management (TPM). We sat down with Alex to dive into Cresicor’s growth roadmap, TPM opportunities on the horizon, and how his team went about acquiring marquee names like Oatly and Bulletproof as early customers.

The Taika Playbook: Designing Custom R&D Engines

Kal Freese is a co-founder of Taika, the beverage brand responsible for the first perfectly calibrated coffee and matcha, which are plant-based, keto-friendly, and adaptogen-infused. We dive deep on designing CPG products by owning your value chain, how to scale hospitality and white-glove support, and fostering a community at the nexus of CPG, F&B, and web3.

Influencer Marketing & Gen-Z Community with TBH CEO Elena Guberman

Elena Guberman is the CEO of TBH, the snacking company dedicated to radical transparency from start to finish and better-for-you, better-for-the-planet product. TBH was founded by actor Noah Schnapp, in partnership with Umana Venture Studio (UVS).

The Eli Weiss Playbook: How to Optimize CX and Retention

Eli Weiss is the Senior Director of Customer Experience at Jones Road Beauty, and has spent the last 8 years building and operating early-stage startups.

MuteSix Field Guide: How to Unlock Your Brand’s Optimal Ad Strategy

Moody Nashawaty is a Partner and the Chief Strategy Officer at MuteSix, a performance marketing agency that specializes in driving growth for DTC eCommerce brands through data-informed creative and targeted media buying.

Cutting Acquisition Costs and Democratizing Data with Disco's Conner Sherline

Conner Sherline is the founder and CEO of Disco, the network of 500+ brands leveraging long-term, mutually-beneficial partnerships to drive AOV and lower acquisition costs. Notable member brands include The Honest Company, Made In Cookware, Rhone Apparel, Parade, True Botanicals, Haus, and many more.

Headless Upgrades and Category Dominance with Builder’s Steve Sewell

Steve Sewell is the founder and CEO of Builder, a no-code platform enabling commerce brands to visually create, manage, and optimize high-speed site experiences. Builder’s customer base spans household names like Everlane, Chubbies, Harry’s, Afterpay, and Zapier, to name a few.

How to Build a Luxury DTC Brand with Last Crumb CEO Matt Jung

Matt Jung is the CEO of Last Crumb, the Los Angeles-based, luxury cookie brand that releases limited batches of their product each week — with each drop selling out in minutes.

GTM Tools and Driving Reliable Revenue with ShipBob’s Casey Armstrong

Casey Armstrong is the CMO of ShipBob, a global omnifulfillment platform with 30 fulfillment centers across 5 countries that is trusted by over 6,000 DTC eCom brands. The company boasts a 99.9% success rate in accurate, timely order fulfillment, and has raised over $330.5 million in funding.

Leveraging Automation and Socializing Stacks with Alloy CEO Sara Du

Sara Du is the co-founder and CEO of Alloy, an ecomm tool for DTC founders, marketers, and engineers who want to automate away all of their manual tasks. At its core, Alloy provides merchants like Italic and Doe Lashes with scalable and no-code tools to quickly visualize and automate repeatable workflows.

Loyalty Trends and DTC Referral Flywheels with Smile CEO Mike Rossi

Mike Rossi is the co-founder and CEO of Smile.io, the loyalty programs platform running points, rewards, and referrals for nearly a decade. Their 50,000+ clients run the gauntlet from small businesses to category-defining names like Polaroid, Topps, and Inkbox.

Angel Investing, Growth Tactics, and eComm Stacks with James Beshara

James Beshara is a repeat founder, angel investor, podcaster, and prolific writer. His latest venture, Magic Mind, offers a DTC energy shot fueling flow-states and productivity around the world, while his podcast, Below the Line, uncovers all aspects of the founder journey with over 100K listeners.

Networking Flywheels and Flexible Financing with Settle CEO Alek Koenig

Alek Koenig is the Founder & CEO of Settle, an accounts payable tool that helps eCom teams streamline cash flow, automate B2B transactions, and eliminate tedious vendor payments.

Designing Zero to One Growth Funnels with Julian Shapiro

Julian Shapiro is an active writer, creator, and angel investor. He’s also the founder of Demand Curve, a YC startup that provides tactical growth training to clients like Microsoft and Zendesk.

Jeff Chang on Growth Funnels, Acquisition Playbooks, and Rapid Testing

Jeff Chang is a growth advisor and prolific angel investor, previously leading growth engineering teams at Pinterest for half a decade. We sat down with Jeff to dive deep on tactical ways to debug customer churn, the value of retention data, and user acquisition playbooks for early-stage companies.

Sahil Bloom on Content Strategy, Brand Voice, and Audience Growth

Sahil Bloom is an advisor at Altamont Capital Partners, a serial angel investor in over 30 tech startups, and a board member for several consumer brands in his portfolio. His angel portfolio spans category-defining companies like Mercury, Alpaca, Pallet, Metafy, and UserGems.

Data Paralysis and DTC Growth Levers with Source Medium’s Feifan Wang

Feifan Wang is the founder of Source Medium, the Brooklyn-based team providing leading-edge eCom data analysis as a service for DTC brands. They’ve centralized data across 50+ platforms into streamlined, actionable reports for 100+ brands like MUD\WTR, Olipop, and VaynerCommerce.

The Structured Playbook for Ramping Up Digital Marketing

Structured is a full-stack DTC digital marketing agency with a focus on paid acquisition, retention, and content creation. We sat down with Structured Partner David Bozin to unpack how his team helps brands scale digital growth and ramp acquisition.

How to Build a Customer Feedback Engine with Enquire CEO Matt Bahr

Customer feedback is a hugely underrated and vital way to improve your business, yet many brands don't take advantage of that. Matt Bahr, the co-founder of EnquireLabs, is out to change that, so he started Enquire, a post-purchase survey tool that collects feedback for merchants on Shopify.

The Ebbs and Flows of Scaling a Startup with Loop CEO Jonathan Poma

Jonathan Poma is the CEO of Loop, an exchange-first returns platform for Shopify brands. We sat down with Jonathan to learn more about Loop’s origin, his shifting role, and how to hire – and retain – top talent in the ecommerce space.

The Case for DTC Customization with Prose Co-Founder Paul Michaux

Paul Michaux is the co-founder and VP of Product and Customer Experience of Prose, a hyper-custom beauty brand. We sat down with Paul to dive deep on building a brand based on personalization and creating a subscription model on transparency and trust.

How to Leverage Sustainability to Drive Revenue Growth

Neutrl is a platform that makes it easy for consumers to shop sustainably. They're partnering with hundreds of brands like Enso Rings, Aura Bora, and Magic Mind to reduce the carbon footprint of consumer goods. We sat down with Neutrl CEO Ian Lazarus to understand how his team helps brands operate more sustainably.

How to Scale a DTC Growth Agency with Common Thread’s Taylor Holiday

Taylor Holiday is the CEO of Common Thread Collective, a fully remote eCommerce growth agency. A core function of CTC is that they own and operate brands in-house, enabling them to speak credibly to their clients about real-time best practices. We spoke with Taylor about scaling a business without compromising values and building a winning playbook for your client management.

Building Web3-Enabled Commerce Engines with Novel CEO Roger Beaman

Roger Beaman is CEO of Novel, the Shopify-friendly platform that enables brands and creators to experience all that Web3 has to offer without writing a single line of code. We sat down with Roger for a primer on blockchain functionality and the core use cases for NFTs.

The Future of Unified Commerce with Violet CEO Brandon Schulz

Violet is the unified API ushering in a new era of distributed commerce by enabling any channel to launch a fully integrated checkout. The team recently closed a $10M Series A led by Klarna and notable commerce investors. We sat down with Violet CEO Brandon Schulz to cover audience segmentation, closing their round, and industry shifts his team is actively tracking.

Unlocking Brand Design & Development with Doris Dev’s Justin Seidenfeld

Justin Seidenfeld is the Founder and CEO at Doris Dev, a full suite product development agency dedicated to helping brands build products. We sat down with Justin to uncover his experiences in the product world and examine where he’s seen the most success when bringing products to market, diving deep into how startups can bring a product from ideation to launch.

Why Shogun Built a "Head" for "Headless" with Co-Founder Nick Raushenbush

Nick Raushenbush is the co-founder of Shogun, a custom storefront tool that helps DTC merchants create stunning, fast-loading custom storefronts that drive more conversions, revenue, and brand loyalty. As both a founder, angel investor, and operator, Nick’s knowledge spans eCommerce, SaaS, and startups.

How to Scale Performance Marketing with DTC Expert Roman Khan

Roman Khan is the co-founder and president of Peak 21, a Shopify aggregator that acquires and operators D2C brands. He has built brands like Linjer, which sells sustainable crafted, premium products without the luxury price markup. Last year his portfolio of D2C brands did close to $200m in sales, profitably without any outside funding.

Leveraging Reviews as a Growth Engine with Junip CEO Stuart Arsenault

Stuart Arsenault is the CEO of Junip, the Canada-based platform enabling 2,500+ eCom businesses like Kellogg's, OLIPOP, and KOTN to run product reviews. We dive into the company’s roadmap, his step-by-step guide for driving customer acquisition via reviews, platform features that stemmed from customer feedback, and Junip’s expansion plans on the horizon.

Tactical Lessons from Scaling HelloFresh with CEO Dominik Richter

Dominik Richter is the CEO of HelloFresh, the premier DTC meal kit company that delivered 1 billion meals to over 7M active global customers in 2021. We dive into his experience of building one of the largest names in F&B over the last decade, covering variable stages of hypergrowth and how young DTC brands can diversify their marketing mix.

The Next-Gen Operating System for CPG with Cresicor CEO Alex Whatley

Alex Whatley is the CEO of Cresicor, the cloud-based, data-driven software platform for CPG brands looking to elevate their trade promotion management (TPM). We sat down with Alex to dive into Cresicor’s growth roadmap, TPM opportunities on the horizon, and how his team went about acquiring marquee names like Oatly and Bulletproof as early customers.

The Taika Playbook: Designing Custom R&D Engines

Kal Freese is a co-founder of Taika, the beverage brand responsible for the first perfectly calibrated coffee and matcha, which are plant-based, keto-friendly, and adaptogen-infused. We dive deep on designing CPG products by owning your value chain, how to scale hospitality and white-glove support, and fostering a community at the nexus of CPG, F&B, and web3.

Influencer Marketing & Gen-Z Community with TBH CEO Elena Guberman

Elena Guberman is the CEO of TBH, the snacking company dedicated to radical transparency from start to finish and better-for-you, better-for-the-planet product. TBH was founded by actor Noah Schnapp, in partnership with Umana Venture Studio (UVS).

The Eli Weiss Playbook: How to Optimize CX and Retention

Eli Weiss is the Senior Director of Customer Experience at Jones Road Beauty, and has spent the last 8 years building and operating early-stage startups.

MuteSix Field Guide: How to Unlock Your Brand’s Optimal Ad Strategy

Moody Nashawaty is a Partner and the Chief Strategy Officer at MuteSix, a performance marketing agency that specializes in driving growth for DTC eCommerce brands through data-informed creative and targeted media buying.

Cutting Acquisition Costs and Democratizing Data with Disco's Conner Sherline

Conner Sherline is the founder and CEO of Disco, the network of 500+ brands leveraging long-term, mutually-beneficial partnerships to drive AOV and lower acquisition costs. Notable member brands include The Honest Company, Made In Cookware, Rhone Apparel, Parade, True Botanicals, Haus, and many more.

Headless Upgrades and Category Dominance with Builder’s Steve Sewell

Steve Sewell is the founder and CEO of Builder, a no-code platform enabling commerce brands to visually create, manage, and optimize high-speed site experiences. Builder’s customer base spans household names like Everlane, Chubbies, Harry’s, Afterpay, and Zapier, to name a few.

How to Build a Luxury DTC Brand with Last Crumb CEO Matt Jung

Matt Jung is the CEO of Last Crumb, the Los Angeles-based, luxury cookie brand that releases limited batches of their product each week — with each drop selling out in minutes.

GTM Tools and Driving Reliable Revenue with ShipBob’s Casey Armstrong

Casey Armstrong is the CMO of ShipBob, a global omnifulfillment platform with 30 fulfillment centers across 5 countries that is trusted by over 6,000 DTC eCom brands. The company boasts a 99.9% success rate in accurate, timely order fulfillment, and has raised over $330.5 million in funding.

Leveraging Automation and Socializing Stacks with Alloy CEO Sara Du

Sara Du is the co-founder and CEO of Alloy, an ecomm tool for DTC founders, marketers, and engineers who want to automate away all of their manual tasks. At its core, Alloy provides merchants like Italic and Doe Lashes with scalable and no-code tools to quickly visualize and automate repeatable workflows.

Loyalty Trends and DTC Referral Flywheels with Smile CEO Mike Rossi

Mike Rossi is the co-founder and CEO of Smile.io, the loyalty programs platform running points, rewards, and referrals for nearly a decade. Their 50,000+ clients run the gauntlet from small businesses to category-defining names like Polaroid, Topps, and Inkbox.

Angel Investing, Growth Tactics, and eComm Stacks with James Beshara

James Beshara is a repeat founder, angel investor, podcaster, and prolific writer. His latest venture, Magic Mind, offers a DTC energy shot fueling flow-states and productivity around the world, while his podcast, Below the Line, uncovers all aspects of the founder journey with over 100K listeners.

Networking Flywheels and Flexible Financing with Settle CEO Alek Koenig

Alek Koenig is the Founder & CEO of Settle, an accounts payable tool that helps eCom teams streamline cash flow, automate B2B transactions, and eliminate tedious vendor payments.

Designing Zero to One Growth Funnels with Julian Shapiro

Julian Shapiro is an active writer, creator, and angel investor. He’s also the founder of Demand Curve, a YC startup that provides tactical growth training to clients like Microsoft and Zendesk.

Jeff Chang on Growth Funnels, Acquisition Playbooks, and Rapid Testing

Jeff Chang is a growth advisor and prolific angel investor, previously leading growth engineering teams at Pinterest for half a decade. We sat down with Jeff to dive deep on tactical ways to debug customer churn, the value of retention data, and user acquisition playbooks for early-stage companies.

Sahil Bloom on Content Strategy, Brand Voice, and Audience Growth

Sahil Bloom is an advisor at Altamont Capital Partners, a serial angel investor in over 30 tech startups, and a board member for several consumer brands in his portfolio. His angel portfolio spans category-defining companies like Mercury, Alpaca, Pallet, Metafy, and UserGems.

Data Paralysis and DTC Growth Levers with Source Medium’s Feifan Wang

Feifan Wang is the founder of Source Medium, the Brooklyn-based team providing leading-edge eCom data analysis as a service for DTC brands. They’ve centralized data across 50+ platforms into streamlined, actionable reports for 100+ brands like MUD\WTR, Olipop, and VaynerCommerce.
Y Combinator
Bev
Muddy Bites
MatchaBar
Remedy Organics
Facetheory
Krave Beauty
Stryx
One Blade
Doe Lashes
Barukas
Red Bay Coffee
Gooey.
Siete Foods
Sunsoil
Quokka Brew
Ugmonk.
Munkpack
Simulate
Everyday Dose
Backbone
ZBiotics
Semaine Health
Somos
Magic Mind
Uprising
Zox
Huron
XCJ
BelliWelli
Culture Pop
Spongelle
All Day Flavors
Summer Water
Strong Coffee
Ritual Zero Proof
Wellnesse
Hardworking Gentlemen
Heights
Y Combinator
Bev
Muddy Bites
MatchaBar
Remedy Organics
Facetheory
Krave Beauty
Stryx
One Blade
Doe Lashes
Barukas
Red Bay Coffee
Gooey.
Siete Foods
Sunsoil
Quokka Brew
Ugmonk.
Munkpack
Simulate
Everyday Dose
Backbone
ZBiotics
Semaine Health
Somos
Magic Mind
Uprising
Zox
Huron
XCJ
BelliWelli
Culture Pop
Spongelle
All Day Flavors
Summer Water
Strong Coffee
Ritual Zero Proof
Wellnesse
Hardworking Gentlemen
Heights
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