is a platform that makes it easy for consumers to shop sustainably. They're
partnering with hundreds of brands like Enso Rings, Aura Bora, and Magic
Mind to reduce the carbon footprint of consumer goods.
We sat down with Ian Lazarus, Founder and CEO of Neutrl, to understand how his team enables DTC brands
to operate more sustainably. Specifically, we cover:
Helping brands speak transparently about sustainability with their
What it means to build a community of like-minded shoppers
How to shift the narrative of being a modern brand that's aware of its
A Brand's Journey Towards Sustainability
Neutrl was born out of Ian's desire to help brands and consumers become
more aware of the hidden cost of commerce and its impact on climate
He initially noticed that consumers were increasingly clamoring for brands
to produce their products sustainably. In response, brands were trying to
figure out how to address their relationship with climate change.
That's where Neutrl enters the picture. They built a tool that helps
merchants calculate carbon emissions associated with customer orders.
You Have to Start Somewhere
When Ian pitches Neutrl to potential customers, they're often eager to plug
the tool into their website immediately. However, Ian wants to ensure brands
understand their climate footprint in addition to simply installing a shiny
Brands can often spend months thinking about retooling their entire supply
chain, but Ian reminds them that they can begin by offsetting the emissions
from the thousands of packages they send out a day.
By waiting to reveal a brand's sustainability plans until they’re perfect,
brands can miss out on a valuable opportunity to take action and share their
sustainability journey with consumers immediately.
"Consumers are more serious than ever about shopping sustainably. They want
to combat climate change, but they just don't know where to start."
Building a Community Flywheel and Driving Value
Neutrl is focused on building a community of brands and shoppers aligned in
their mission to be more carbon-conscious.
Making this their focus has allowed Neutrl to achieve incredible results
for its partners, proving how serious both buyers and brands are about
taking care of the environment.
One of Neutrl's brand partners saw a 28% increase in revenue over a
six-month window when consumers opted to offset their emissions with Neutrl
at checkout, proving that sustainability is more than a fad.
While Neutrl's inclusion at checkout allows consumers to transact more
sustainably, it also increases the chance they'll transact more often,
driving greater LTV through customer retention.
"Increased revenue and conversions prove that buyers care about doing
More Than a Checkbox
Neutrl is more than a checkbox. They are:
Addressing consumer desires to shop for products consciously
Empowering brands to speak about sustainability to their customers
Building long-term relationships with customers, leading to more revenue
for the brands
"UPS won't help brands marketing their sustainable shipping efforts; that's
Carbon Neutral; Shifting the Conversation
As carbon neutrality becomes more popular, Neutrl plays an active role in
shifting the conversation for the general public.
The airline industry has normalized the option for customers to offset
Still, there isn't the same adoption when it comes to retail, even though
apparel is one of the highest CO2-emitting industries in the world. By
partnering with Neutrl, brands and consumers can actively take steps in the
"eCom continues to explode, meaning C02 emissions will only get worse. We
have to change that."
Being on the Right Side of History
54% of Gen Z consumers think about their carbon footprint when shopping,
and 88% of shoppers want brands to help them live more sustainably, but the
reality is that many brands aren’t prepared to do so.
Neutrl solves this, seamlessly empowering brands to tell their
sustainability story to consumers, building meaningful relationships as both
combat climate change.
"We can't ignore climate change any longer. By partnering with us, you get
to be on the right side of history."