SIMULATE is on a mission to change how we produce and consume food. They're creating
the most delicious alt protein products you've ever tasted in a world rife
with GMOs and high-sugar foods. Beyond that, it packs more protein and
contains less fat than animal-based foods.
We sat down with Danielle Katan, SIMULATE's fulfillment operations manager, to discuss:
How they're making the most advanced chicken nugget on the planet
The blockers Danielle dealt with on their previous subscription app
How Skio's product and CX team got SIMULATE back on track
The Early Days: Subscriptions Blockers
SIMULATE is a small company. Shrink the group down to CX-focused roles, and
you've got yourself a small but mighty team, where Danielle is the
In her words, they just couldn’t afford any distractions that might drain
precious time and resources from a small startup. Unfortunately, that’s
exactly what happened to SIMULATE.
Before discovering Skio, Danielle‘s team used Recharge to manage
subscriptions. Soon, however, the tool started causing ongoing issues with
SIMULATE's operational processes.
In Danielle's words, they knew they needed to make a switch to a better
"On Recharge, we got so many support tickets for basic things like login
issues. That may seem simple at first, but it can be a make-or-break for the
Ongoing Frustrations & Duplicate Products
On Recharge, even if customers didn't experience login issues, they still
had trouble completing their orders. Danielle recalls numerous times that
duplicated products or discount codes were applied on Shopify and Recharge
pages, creating customer confusion.
In her words, by the time her team would catch the error and try to cancel
it, their third-party logistics partner had already received the order. When
that happens, they’d be out of pocket.
Since chicken nuggets are perishable, sticking to a shipping timeline was
even more critical.
Skio solved this issue by allowing users to stay put on the native checkout
page, along with:
No checkout.rechargeapps.com in URL
PayPal is known as a payment option
No duplicate products or discounts
No refunds separately in Recharge
UTM tags working properly
Ending the Headaches: Switching to Skio
Beyond login issues, SIMULATE also experienced errors with Recharge's
Danielle laments that SIMULATE's customers couldn't log into their accounts
some days, which created massive headaches for their customer experience and
That's when Skio stepped in.
After the brand made the decision to switch tools and onboarded with Skio,
password and login problems became a thing of the past.
Danielle specifically points to Skio’s ability to send easy 4-digit codes
by SMS or email, create accounts for customers automatically, and keep users
logged in for their shopping period.
While these are simple features, they make a big difference and compound
“When we made the jump to Skio, our subscription issues quickly decreased.
In addition, Skio’s UX is clean and streamlined – a huge boost for our
The One-Click Difference
When a customer used to checkout using Recharge, they'd have to edit each
product in a subscription individually. Danielle recalls filling out tedious
information to complete an order.
With Skio, SIMULATE does the heavy lifting, not the customer. From
Danielle’s perspective, that’s the way it should be. This leads to fewer
clicks, less complexity, and saved time for customers.
Once SIMULATE switched over to Skio, its frustrations with Recharge faded
Critically, Skio doesn't stop at the migration. Danielle points out that
they’ve continued to ask for feedback on new feature requests and how they
can make product improvements.
SIMULATE remains bullish on the tool and is fiercely committed to growing
its subscriber base on the platform. With Skio, they never have to worry
about tech issues and can finally get back to what they do best: build,
launch, and sell great-tasting products to their customers.
"Skio allows for a one-click interaction for the customer. By cutting down
on the redundant steps to modify a subscription, our user experience