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Feature Spotlight: Gifting on Skip

Adrian Alfieri

Adrian Alfieri

Why We Built It

With Skio’s new “gift to a friend” feature, subscribers can gift their next order to a friend instead of skipping their order.

The best part? Gifting serves as a free, built-in referral program.

Customers trust their friends more than anybody else when it comes to new products they’re considering testing out.


How It Works

When customers go in to skip their next order, we give them the option to gift it to a friend.

Now, when someone goes on vacation, instead of just skipping the order, they can send it over to John or Jane and give them the chance to try it.

From a workflow perspective, all the customer needs to do is punch in their friend’s address.

Skio executes a one-time address swap, and now the next order is going straight to your friend.

When the customer comes back to their subscription, the Skio portal will auto swap back to their original address and the subscription continues like normal.

But, now that friend had the chance to try a new product.

Hopefully, they’re going to love it. And, the chances that the friend now becomes a subscriber have in turn dramatically increased.


What Outcomes It Drives

Skio’s gifting on skip feature drives five four key outcomes:

  1. Reduced skip rate
  2. New user acquisition 
  3. Reduced amount of “unused” inventory
  4. Increased confidence in revenue projections

In addition, gifting builds trust and organic word-of-mouth referrals.

Every company in the world wants trust. Trust is one of the most valuable resources for a brand.

With gifting on skip you allow subscribers, your most loyal and most passionate customer base, to be natural evangelists for the brand. While everyone else is shelling out dollars for influencer marketing, gifting on skip taps into a network of trusted advisors and brand loyalists.

Traditionally, if you want to gift something to your friend, you would have to go through a completely different one-time purchase workflow. This might force you to pause your subscription and then restart it. 

Gifting on skip cuts down on all those steps.

Adrian Alfieri

Adrian Alfieri

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trusted by 1029+ brands
Y Combinator
Unilever
Liquid IV
Bulletproof
Milk Bar
Vega
Kos
Kitsch
Barstool Sports
100 Thieves
Everyday Dose
Ghost
True Botanicals
Raw
Ryse
Muddy Bites
Krave Beauty
Wild One
DRMTLGY
From Great Origins
Nue Co
Facetheory
Doe Lashes
Bachans
Siete Foods
Magic Mind
100 Thieves
Bones Coffee
Mila
Bubs Naturals
Kosas
Glamnetic
Insert Name Here
Strong Coffee
Heights
Immi
More Labs
OpenStore
Dr Brandt
HelloSeen
EHP Labs
About-Face
Boy Smells
Tower 28 Beauty
Hippeas

Ready to sell subscriptions without ripping your hair out?

Make more money by partnering with the best engineering team.
A great subscription experience requires great engineering. And great engineering requires great engineers.
Skio is built by engineers from the best engineering companies in the world. New features are released weekly and the result is an unrivaled subscription experience for you & your customers.
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Ready to sell subscriptions without ripping your hair out?

Make more money by partnering with the best engineering team.
A great subscription experience requires great engineering. And great engineering requires great engineers.
Skio is built by engineers from the best engineering companies in the world. New features are released weekly and the result is an unrivaled subscription experience for you & your customers.
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