Dr. Brandt Skincare has established itself as a go-to brand for customers looking for the best anti-aging skincare solutions. With a commitment to delivering flawless and younger-looking skin, the team behind Dr. Brandt prioritizes innovation—not just in its products but also in its e-commerce strategy.
With Skio and Dr. Brandt partnering on the subscription side to deliver excellent customer experiences, Rebuy is also a crucial partner for their success. And it’s delivered incredible results:
- 15% AOV boost.
- 13% of total revenue was attributed to Rebuy
- 72% of orders included a Rebuy add-on
- 78% of all new subscribers in 30 days
Rebuy's Switch-to-Subscription offers alone generated about 7% of total revenue.
How did they do it? Let’s dive into how Rebuy’s tech helps Dr. Brandt continuously push the envelope on retention and AOV.
Challenge: Maximizing AOV and Enhancing Subscriber Base
Like many beauty brands, Dr. Brandt Skincare wants to boost customer retention and maximize AOV. The challenge was finding a solution that incentivizes customers to increase their purchase frequency and volume.
Solution: Rebuy's Smart Cart™
Rebuy's Smart Cart™ emerged as the perfect solution by seamlessly introducing several game-changing features to Dr. Brandt’s checkout process.
Tiered Progress Bar: This feature gamified the shopping experience. By adding more items to their cart, customers were rewarded with enticing incentives like free gifts and complimentary shipping. This directly led to an increase in AOV and more conversions.
Switch-to-Subscription Offers: These special offers encouraged customers to shift from one-time product purchases to subscriptions. In exchange, they received attractive discounts. This strategy boosted the brand's recurring revenue and LTV.
In-Cart Cross-Sells: Personalization is key. By providing tailored product recommendations directly in the cart, Rebuy ensured that Dr. Brandt’s customers always discovered exciting new products from their catalog. Strategic cross-selling improved conversion rates and significantly elevated AOV as well.
By leveraging Rebuy's innovative tech, Dr. Brandt Skincare clearly enhanced its revenue streams and solidified its relationship with its customers. The results speak for themselves, cementing Rebuy as an indispensable tool for e-commerce brands aiming to boost LTV, AOV, and brand loyalty.