Journeys
New
Surprise & Delight A/B Testing shows you which reward keeps more subscribers, and at what cost.
Start a test from any live S&D rule and give Variant B a different reward, say a $10 discount in place of the full-size gift, or one sample instead of two, while the trigger and conditions stay exactly as they are. You choose the traffic split, anywhere from 10% to 90%, and a stopping point, either a date or a confidence level of 90%, 95%, or 99%. Skio assigns each eligible subscriber to one variant and keeps them there for the whole test, then reports retention past the next order and cost per retained subscriber for both sides, with a results email when the test finishes. A winner only gets called once each variant has at least 200 participants, and you can run tests on as many rules as you like at the same time. When the result is in, promote the winner and Skio rewrites the rule with the winning reward, or end the test and keep what you had.
Every reward decision becomes a number you can defend, so your S&D budget goes to the gifts that keep subscribers and stops funding the ones that only feel generous.
