Journeys
New
Winbacks is an automated reactivation tool that lets you re-engage subscribers who cancel through your Cancel Flow.
We built a dedicated visual flow builder where you configure a delay, route subscribers by cancellation reason using a Switch Node, and generate personalized landing pages with a one-click offer — a discount, free gift, frequency change, product swap, or product add. Notification delivery runs through Skio's built-in email or fires a Skio: Winback Custom Notification event to Klaviyo or Postscript for merchants who want to own the email side. Subscribers land on the offer page with no login required and reactivate in one click. If they reactivate on their own before the delay ends, they're automatically removed from the flow. This is for brands that are losing cancelled subscribers without a structured way to reach them — building this in Klaviyo from scratch is brittle, slow, and most teams never finish it.
Winbacks ships with a dedicated analytics dashboard tracking recovery rate, revenue generated, and average days to reactivate, so you can see exactly what's working and optimize from there.
