Waterboy 4X'd Add-On Revenue and Doubled Growth with Skio

Austin Hydration Brand Chasing $20M Revenue

Waterboy launched in 2021 targeting $20M annual revenue through direct-to-consumer hydration products. Based in Austin, the brand built strong subscription momentum by serving athletes and wellness enthusiasts who need consistent recovery support.

Megan Oosterhouse joined as Owned Media Manager with clear mandate: unlock revenue from existing subscribers while maintaining loyalty at scale. The brand had strong subscription growth, but the team identified untapped opportunity in their most loyal customer segment.

Subscribers already trusted the brand and wanted to try new flavors, add more products, or grab one-time boosts. The problem wasn't demand—it was friction preventing seamless upsells.

Friction Was Killing Upsell Revenue

Waterboy's growth goals extended beyond new subscriber acquisition. They needed to streamline upsells and cross-sells without forcing subscribers through clunky site checkout flows that killed conversion at the final step.

The existing upsell process required multiple steps: portal login, site navigation, payment re-entry, and checkout completion. Every extra click risked losing the sale, and loyal subscribers were getting frustrated with the complicated purchase process.

Subscriber experience suffered when the brand's most valuable customers couldn't easily access new products or flavors. Revenue was left on the table daily as interested subscribers abandoned complicated upsell flows.

The team needed to increase revenue from existing subscriber base without sacrificing retention or creating operational overhead that would slow down growth initiatives.

Quick Actions Embedded Upsells Into Email Flow

Skio's Quick Actions V3 transformed Waterboy's upsell strategy by embedding offers directly into billing reminder emails. Instead of multi-step checkout flows, subscribers could add products to upcoming orders with two clicks—no portal logins, no payment re-entry, no friction.

The implementation was straightforward but powerful. Quick Actions integrated seamlessly with existing billing communications, turning routine reminder emails into revenue-generating touchpoints.

Subscribers gained early access to new flavors, surprise-and-delight gifts layered into existing discounts, and seamless management tools that provided more control over their subscription experience.

"Subscribers are our most loyal customers, and we value them like VIPs. Ensuring their user experience is flawless is at the top of our minds. Adding in early access to new flavors, and surprise & delight gifts along with their subscription discount are ways that we can nourish and keep our subscribers happy."

Beyond add-ons, Quick Actions unlocked retention levers including one-click reactivations with built-in discounts, smart expiration dates driving urgency, and flexible billing options preventing cancellations.

VIP Treatment Drove Subscriber Value and Loyalty

Quick Actions V3 enabled Waterboy to treat subscribers like VIPs through frictionless product access and exclusive perks. Add-ons meant higher average order values and increased exposure to new product lines, creating stronger loyalty loops where subscribers actively expanded their brand relationship.

Operational efficiency improved dramatically. Upsells that previously required development work or complex campaigns became turnkey through embedded email functionality. Internal teams could focus on strategy instead of technical implementation.

Customer relationships strengthened with every new flavor access, surprise gift, or frictionless add-on. Subscribers felt part of something exclusive, and the business saw loyalty deepen in real time through increased engagement and repeat purchases.

Sandro Pacitti from Skio's merchant success team provided dedicated support that acted like internal team extension, helping optimize strategy and execution for maximum revenue impact.

Subscribers Became Revenue Multipliers

4x increase in add-on revenue within months

2x year-over-year growth in overall revenue

2.3x boost in recurring subscription revenue

Two-click upsells replacing multi-step checkout friction

The transformation was immediate and compound. Add-on revenue quadrupled as friction disappeared from the upsell process. Subscribers weren't just renewing—they were actively expanding their relationship with the brand through seamless product discovery.

The Quick Actions rollout created scalable foundation for future growth, with every email becoming potential revenue touchpoint that deepened subscriber loyalty.

Subscription Engine That Grows Revenue Per Email

Waterboy transformed from hydration brand with strong subscriptions into revenue engine where every subscriber interaction multiplies value. Quick Actions V3 didn't just juice short-term add-on sales—it created scalable model for launching new flavors, driving higher LTV, and scaling without sacrificing customer experience.

With merchant success partnership supporting ongoing optimization, Waterboy has playbook for turning routine communications into loyalty-building, revenue-generating subscriber experiences.