Muddy Bites Eliminated Security Flaws and Cut Support Time with Skio

Sundae Cone Snack Brand Scaling Rapidly

Muddy Bites launched in 2018 targeting the chocolate-filled waffle cone bottom that everyone loves from sundaes, creating monthly subscription snack deliveries. The DTC brand achieved 1,000% year-over-year growth while fulfilling over 100,000 online orders and launching on Amazon bestseller lists.

Jarod Steffes co-founded the company with clear understanding that subscription infrastructure needed to support rapid scaling. Contracts with major distributors and retailers were in development for thousands of brick-and-mortar locations by 2022-2023.

"We've seen extremely rapid growth over the past year. Skio allows us to take that even further by upgrading our entire subscription experience." The growth trajectory required subscription platform that could handle scale without creating operational bottlenecks.

Recharge Created Security Nightmare and Admin Chaos

Muddy Bites' Recharge setup was creating serious security flaws for paying subscribers. Buyers frequently complained about finding other customers' information in their account portals when logging in—a data breach happening for every single customer.

This violated subscribers' baseline security expectations and drove notable customer churn when subscribers dropped plans because they felt their data wasn't safe. Jarod had heard this issue crop up with other brands but their situation was affecting their entire customer base.

"All in all, it was a complete mess and headache to work with Recharge." Data bottlenecks compounded security problems through clunky interface that customers couldn't navigate and admin portal inaccessibility for support team.

Support team faced at least 10 clicks to locate customer entries, then additional clicks to figure out how to work the system and solve ticket complaints. Recharge platform was unfriendly and unintuitive for both subscribers and support team that needed proper equipment to help customers.

Headless Webflow frontend compatibility issues initially created endless cycle of problems with customers flooding support line about inability to log onto subscriber portals and manage order settings.

Platform Shopping Led to Twitter Discovery

After deciding to end subscription nightmare brought on by Recharge, Muddy Bites team shopped around for replacement options. Smartrr had zero availability for onboarding for at least two months. Bold Subscriptions had similarly clunky feel to Recharge.

Jarod found Skio on Twitter, browsed their website, and thought "Damn, this is super clean." After quick demo, he was sold that from both buyer and admin perspective, Skio was the solution needed to help scale subscription engine.

Platform evaluation revealed Skio could address every major pain point: security through passwordless login, clean UI for customers and admins, Shopify-native speed, and responsive support without additional monthly fees.

Migration process was seamless with Skio handling all technical complexity while Jarod's team maintained focus on business operations and growth initiatives.

Passwordless Security and Streamlined Workflows

Skio eliminated security mishaps through passwordless login system where subscribers enter phone number or email and receive login code that expires within minutes. No password storage meant no data breach vulnerabilities.

Clean dashboard displays recent orders, upcoming billing and shipment dates, and easy options to cancel or edit subscription aspects including delivery dates, payment details, and cart updates. Visually intuitive, accessible UI assured team members wouldn't need guessing games to understand core interface.

Platform speed transformation eliminated wasted time and clicks through Shopify-native integration. One button takes users from Shopify to Skio dashboard where streamlined layout enables quick function selection for canceling orders or adjusting payment methods.

Customer entries load instantly instead of 30-second delays, enabling support team to take care of customers in just few clicks. Support responsiveness improved from 48-72 hour email waits to 15-minute replies without additional $250 monthly fees.

Hypergrowth Enabled by Reliable Infrastructure

Security breaches eliminated through passwordless login system

10+ clicks reduced to streamlined few-click workflows

48-72 hour support improved to 15-minute response times

$250 monthly fees eliminated for basic client support

Platform transformation enabled focus on scaling subscription engine rather than fighting technical problems. Support team efficiency improved dramatically through intuitive interface and instant customer data access.

Security concerns that drove customer churn were completely resolved, enabling confident growth marketing and subscriber acquisition without reputation risks from data breaches.

Foundation for Retail Expansion and Scale

Muddy Bites transformed subscription operations from operational nightmare into reliable growth engine supporting 1,000% year-over-year expansion. With security issues resolved and support workflows streamlined, they can confidently pursue retail expansion into thousands of stores.

Reliable subscription infrastructure provides foundation for handling continued hypergrowth while maintaining customer trust and operational efficiency that enables focus on business development rather than platform troubleshooting.