Luma Nutrition Scaled Active Subscribers 1,150% Subscriptions with Skio

From Army Officer to Supplement Entrepreneur

Jake Langley built Luma Nutrition after watching the health system fail his soldiers during four years as an Army Infantry Officer. Launched in 2020, the brand creates third-party tested supplements that work—no BS, no proprietary blends, just clean ingredients at therapeutic doses.

The supplement industry is notorious for underdosed formulas and proprietary blends that hide actual ingredient amounts. Jake's military background demanded transparency and efficacy that most brands avoid. Luma's approach of publishing full ingredient profiles with therapeutic doses set them apart in a crowded market where marketing often trumps science.

COVID turned them into an overnight success when doctors started recommending their Quercetin for immune support. Suddenly, a bootstrap operation built for steady growth was handling massive order volume. But success exposed a critical weakness—their subscription platform was garbage.

By 2022, with 2,000 subscribers and growing fast, Jake faced reality. The supplement industry operates on repeat customers. One-time buyers don't build sustainable businesses in a category where results take weeks to manifest. He could stay with a platform built for 2015 or switch to something that could actually scale.

He chose Skio.

Their Old Subscription Platform Was Bleeding Money

Luma's previous platform hemorrhaged cash through failed payments and lost customers. Cancel flow saved 3% of churning subscribers—pathetic for an industry where customer education and retention are everything. Payment recovery barely functioned, letting revenue slip away through preventable failures.

Every optimization needed a developer. Want to test a new cancel flow? Call a developer. Need to adjust dunning logic? Call a developer. Jake's team was handcuffed by platform limitations that turned simple business decisions into technical projects.

The killer issue? 60% of cancellations showed up as "other" in their analytics. Turns out their support team was manually canceling subscriptions instead of letting customers use the portal. They couldn't even see why people were leaving—the most basic requirement for retention optimization.

Jake needed smart dunning that actually recovered failed payments, a cancel flow that converted skeptical customers into retained subscribers, and analytics that made sense. More importantly, he needed control without calling developers for every tiny change.

The supplement business is unforgiving. Customers who cancel often never return, making first-impression subscription experience critical. Jake couldn't afford a platform that fought against retention at every turn.

White-Glove Migration Preserved Every Dollar

Skio's migration team moved all 2,000 subscribers, payment methods, and order histories without touching customer experience. No downtime, no lost payments, no confused customers wondering why their supplements stopped arriving.

The technical complexity was significant—each subscriber had unique product combinations, dosing schedules, and payment timing that had to transfer perfectly. Skio's engineers mapped every data field, tested edge cases, and coordinated the cutover during low-traffic hours.

Smart dunning went live immediately, replacing the barely-functional recovery system. Cancel flow got configured with the latest retention features, giving customers pause, delay, and discount options instead of just "cancel." Everything integrated with Shopify Plus from day one, eliminating the dual-platform headaches.

Payment recovery hit 30% almost immediately—a 10x improvement that saved thousands monthly. The platform gave Jake's team what they'd never had: the ability to test, iterate, and optimize without writing code.

Migration took three weeks from contract to full deployment. Jake's team stayed focused on business growth while Skio handled the technical complexity. No revenue interruption, no customer confusion, no operational chaos.

Platform Features Unlocked Growth Potential

The checkout upsell tool was "just a no brainer" in Jake's words. Converting one-time buyers into subscribers at the perfect moment—right after they've decided the product is worth purchasing. Stack discounts with cancel flow actions to let customers both delay their order AND get a discount, instead of forcing binary choices.

Analytics dashboard revealed subscription health metrics that were invisible before. Jake could finally see customer lifetime value by product, identify which acquisition channels produced sticky subscribers, and spot retention patterns that informed product development.

Smart dunning recovers 25-30% of failed payments consistently. Even with room for improvement on the 7% cancel flow save rate, that's over $10,000 in saved monthly recurring revenue—paying for Skio several times over before counting growth enablement.

"I think our next thing that we're gonna try and do is just work on the bundles more." The plan sounds complex—heart health bundles with three products appearing as one package but processing as separate subscriptions. Complex? Yes. Possible with Skio? Absolutely.

Advanced features like subscription gifting, pause flexibility, and loyalty integrations opened revenue opportunities that weren't feasible before. Jake's team could finally think strategically about subscriber experience instead of fighting platform limitations.

Record-Breaking Growth Across Key Metrics

The past few months have been insane. July brought $750,000 in subscription revenue. August pushed past $851,000. September and October continued the momentum with 8% month-over-month growth.

25,000 active subscriptions represent 1,150% growth from the 2,000 they started with. Activations crushing cancellations month after month. Customer acquisition cost dropping as subscription LTV increased through better retention.

"Your growth is doing exceptionally well compared to others. You're in an awesome spot." Industry benchmarks typically show 5-15% monthly churn in supplements. Luma's retention metrics are beating category averages through platform-enabled optimization.

Three new products launching. Black Friday strategy in place. Loyalty features in exploration. The foundation is set for the next growth phase with infrastructure that can handle 10x current volume.

Subscription Engine That Scales Without Drama

$13M in subscription revenue generated. $851,000 monthly recurring revenue (and growing!). In. Two. Years.

Payment recovery alone saves over $10,000 monthly—the platform pays for itself before counting the growth it enables. Retention improvements compound monthly, creating sustainable competitive advantage in crowded supplement market.

"I'm happy with everything." From an ex-military operator who doesn't do false praise, that's the only endorsement needed. Clean execution on a platform that works.

That's how you scale subscriptions without the drama—choose infrastructure that enables growth instead of fighting it.