LIVFRESH Grew from 8,500 to 55,000 Subscribers in Eight Months with Skio

A Father-Son Formula That Hit Its Ceiling

LIVFRESH started as a personal project. Hirsh Goswamy and his father developed the product to treat his dad's gum disease, then realized the formula had legs. It hit the market in 2013, found traction, and underwent a full rebrand in 2019 to match the ambition behind it.

The inflection came in late 2023. High-converting landing pages, strong creative, and paid media started driving volume. The product was working. The offer was working.

What wasn't working was subscriptions. Only 10% of LIVFRESH's volume was recurring at the time. Most buyers checked out once and left. Rob and the team knew that capturing more of those buyers on subscription would compound fast. They needed a platform built to handle that scale.

Recharge Couldn't Keep Up

Recharge had been LIVFRESH's platform for years. Early on it was fine, one of the few options merchants trusted. But as the brand grew, so did the friction. Attribution and tracking tools essential for a paid media operation kept running into platform limitations. Roadmap requests went nowhere. The responsiveness dried up.

"They just became so big that their ability to pivot was limited by the size they were at," Rob said.

LIVFRESH was rethinking its entire tech stack and needed a subscription platform that matched the pace they wanted to move at. Skio kept coming up. The team watched, saw a founder with a point of view on how subscriptions should work, and felt the alignment. Scrappy. Transparent about what was in the pipeline. Willing to listen. They made the switch.

One Toggle. Eight Months. 5x Growth.

The first move after migrating wasn't complicated. LIVFRESH flipped the default on their landing pages from one-time purchase to subscription. Conversion rate didn't budge.

That was the unlock.

"If our conversion rate is staying the same, but now everyone's staying for two, three months, this is going to be crazy level growth," Rob said. Within months, LIVFRESH was adding 8,000 to 10,000 subscribers per month. Subscription volume jumped from 10% to 40% of total sales, overnight.

The volume was always there. What Skio gave them was confidence that the backend could hold it, and the tools to stop subscribers from leaking out the other end. "We can flood people into the bucket," Rob said, "and then use the tools you guys built to keep people on longer."

The cancel flow became the retention engine. LIVFRESH added video from the founder into the flow. When a subscriber said the product was too expensive, or they had too much of it, a video from the founder addressed that objection at the exact moment they were deciding to leave. The cancellation rate dropped from 23-24% to sub-10%. Save rates improved by 13 percentage points. Bulk editing handled pre-sale inventory delays without manual work, and payment recovery ran in the background.

LIVFRESH's MSM was in it with them throughout. Whatever the brand needed, they showed up. Not just for platform questions, but for the bigger retention challenges they were working through. "Every single time I get on a call with Chris, he's got a slide of three to four things you guys have added in," Rob said. "It was very clear from the start that was going to be the mission behind Skio. It's a genuine partnership."

55,000 Subscribers and Still Building

Eight months. 8,500 active subscribers to 55,000. In 2025, LIVFRESH activated 75,000 new subscriptions, a 700% increase year over year. Their cancellation rate sits below 10%.

Next up: Skio's loyalty program. LIVFRESH plans to use loyalty streaks for surprise-and-delight moments tied to their expanding product catalog. With multiple cancellation flows now available, the team can tailor messaging by cancellation reason, a refinement they expect to push that rate lower as volume scales.

For DTC brands still sitting on Recharge, Rob's take is direct. "If you are an innovative brand, you need to align your tech stack with that level of innovation. No other platform is innovating as fast."

LIVFRESH is one of the fastest-growing oral care brands in the world right now. Skio is where they're building from.