How Yocto Helped Gratsi Cut Cancellations 48% and Boost Reactivations 208% with Skio

Zero Sugar, Premium Positioning, Strong Growth

Gratsi breaks every rule the boxed wine industry follows. CEO Stephen Vlahos founded the company in 2020 with a clear vision: source wines from generational Mediterranean vintners across Europe, package them in sustainable 3-liter boxes that stay fresh for 30+ days after opening, and skip every additive the industry treats as standard. No sugar. No shortcuts. Just wine.

The market responded. USA Today readers voted Gratsi #1 Best Boxed Wine in 2025. Wine Enthusiast awarded their red a 91-point score with Editor's Choice distinction. Nielsen ranked them as America's fastest-growing boxed wine brand by revenue after they sold 350,000 nine-liter cases in 2025 alone.

Subscriptions fund everything at Gratsi. Recurring revenue powers retail expansion and online growth. When subscribers stay, the business scales. When they leave, revenue walks away. Achilleas and his team knew retention mattered, but their flows weren't built to protect it.

Subscribers Couldn't See What They Were Losing

Yocto's audit surfaced a problem hiding in plain sight. Gratsi offered subscribers exclusive freebies and perks worth real money. Monthly gifts, special access, benefits that added up. But when someone clicked "cancel," none of this showed up on screen. The value existed in the backend, invisible at the moment customers needed to see it most.

The cancellation flow offered one or two generic treatment options if subscribers were lucky. Often it offered zero. No personalized alternatives, no reminder of what they'd be giving up, no reason to reconsider. Just a confirmation button and goodbye.

Reactivation told the same story. Gratsi's rates sat below industry benchmarks. Churned subscribers fell into a void with no win-back campaigns, no re-engagement, no second chances. Every lost subscriber represented months or years of recurring revenue that walked away because there wasn't a system to bring them back.

The breaking point? Gratsi's product quality justified high retention. Customers loved the wine and the Mediterranean lifestyle the brand represented. But the flows never reminded anyone why they'd subscribed. Product experience and subscription experience existed in separate worlds, and the gap cost real money.

Yocto Built Flows Around What Customers Actually Said

Yocto started with research, not assumptions. They ran a survey asking Gratsi's departing subscribers why they were leaving, then used those exact responses to build new cancellation reasons in Skio's Cancel Flow. Each reason mapped directly to what customers said, adding qualitative depth to the data-driven optimization Gratsi had been refining for years.

The rebuild was thorough. Yocto added multiple relevant treatment options for each cancellation reason so subscribers got real alternatives addressing their specific concerns. Someone canceling because of price saw options tied to budget. Someone canceling because of frequency saw options for adjusting their schedule. The new treatments matched the lived experience.

The final screen is where everything changed. Subscribers who declined all treatments saw their order history and a personalized message spelling out exactly what they were losing. The exclusive freebies, the perks, the subscriber-only benefits. Yocto designed visual banners to make the value impossible to miss. What was always there suddenly became visible right when it mattered.

We recognized that Gratsi's subscribers had accumulated real value like freebies, exclusive access, perks, but none of it was visible when they clicked cancel. Loss aversion only works when people can see what they're giving up. We used Cancel Flow to surface that value at the exact moment it mattered, and cancellations dropped 48%." - George Kaperneros, Yocto

For reactivations, Yocto launched dedicated win-back campaigns through Skio's Quick Actions. Campaign emails aligned with landing pages, both highlighting subscriber-only benefits customers were missing. Quick Actions meant no manual triggers, no spreadsheet tracking. Gratsi could reach churned subscribers at scale with messaging that resonated, turning what could've been a full-time job into a system that ran itself.

47.83% Drop in Cancellations, 207.8% Jump in Reactivations

Cancellations dropped 47.83% after Yocto redesigned the flow. At Gratsi's scale, that translated to six figures in incremental annual revenue, counting conservatively with just one additional order per saved subscriber. The real value compounds over time because every subscriber who stays represents months or years of recurring payments, not a single transaction.

The impact appeared immediately in the data. Every saved subscriber meant captured revenue that would've otherwise disappeared. With Gratsi's product quality, those customers weren't leaving once they stuck around. Better communication at critical moments changed outcomes in ways the team could measure directly.

Reactivation rates jumped from 2.80% to 5.94% in four weeks, a 207.8% increase. Week 46 started at 2.80%. Week 47 dropped to 2.13%. Week 48 hit bottom at 0.99%. Week 49 climbed to 1.79%. Week 50 spiked to 5.94% after Yocto's campaigns launched. The pattern wasn't random or seasonal. Better messaging brought back customers who'd already decided to leave.

"Quick Actions gave subscribers immediate solutions at the point of cancellation. One click to pause, one click to adjust frequency, one click to reactivate. That instant resolution is what made Yocto's win-back strategy scale to 208% more reactivations." - Bobi Joncheski, Yocto

That progression matters because it shows cause and effect, not coincidence. Yocto's strategy performed exactly as designed, recapturing churned subscribers with communication addressing their actual concerns instead of generic win-back attempts people ignore.

What's Next: Automated Systems That Scale

Yocto's building an automated win-back flow in Klaviyo with Gratsi right now. They're taking the messaging angles that drove the 207.8% reactivation spike and turning them into permanent infrastructure. The goal isn't maintaining the lift. It's scaling it without manual work so retention gains keep compounding while the team focuses on growth.

That's how Yocto approaches retention. Prove what works, then build systems that make it automatic. The Cancel Flow continues getting refined based on performance data instead of staying static. The reactivation campaigns won't remain manual. They're becoming automated machinery running in the background, capturing revenue most brands watch disappear.

For Gratsi, working with Yocto means partnering with an agency that treats retention as an evolving system, not a completed project. The subscription experience keeps improving because Yocto keeps finding gaps and filling them with strategies that show up in revenue. Skio's platform gives them the tools to execute at scale. Yocto's expertise tells them exactly where to point those tools for maximum impact.