How Waterboy 4X Add-On Revenue With Quick Actions

4x

Add-on Revenue

2x

Revenue YOY

2.3x

recurring revenue

Waterboy, a leading hydration brand, achieved remarkable growth by leveraging Skio's Quick Actions V3 to enhance their subscription program. The implementation led to a 4X increase in add-on revenue, while driving 2X year-over-year revenue growth and 2.3X boost in recurring revenue.

CHALLENGE

Waterboy recognized an untapped opportunity within their subscriber base - wouldn’t their most loyal customers want to try new flavors or seamlessly add more product to their upcoming order?

They needed a solution to:

Streamline the upsell and cross-sell process
Enhance the subscriber experience
Increase revenue from existing customers
Maintain subscriber loyalty

SOLUTION

Following a strategic meeting with the Skio team, Waterboy quickly implemented Quick Actions V3. Instead of directing customers to the main site, we streamlined the process using the latest Quick Actions update.

By embedding add-on product offers directly into billing reminders emails, loyal subscribers no longer need to visit a product display page, add items to their cart, check out, and re-enter payment details. Instead, they can complete the entire process in just two simple clicks. This frictionless approach drove an immediate impact with minimal effort. It’s the kind of innovation that makes you wonder how subscriptions operated without it.

“Subscribers are our most loyal customers, and we value them like VIPs. Ensuring their user experience is flawless is at the top of our minds. Adding in early access to new flavors, and surprise & delight gifts along with their subscription discount are ways that we can nourish and keep our subscribers happy.” - Megan Oosterhouse, Owned Media Manager, Waterboy

STRATEGY

Quick Actions V3 is changing the way your subscriber interacts with your program. With this new update you can implement one-click reactivations with automatic discount codes, set smart expiration dates to drive urgency, create flexible billing options to mitigate cancellations, and provide zero friction subscription management so they can do things like add products to their order without having to log into their portal.

RESULTS