Gains In Bulk 5X'd Subscribers and Hit Record Revenue with Skio

Arizona Wellness Brand Hitting Subscriber Ceiling

Gains In Bulk launched in 2016 with ambitious goal: transform one-time purchasers into loyal subscribers and make subscriptions the backbone of sustainable growth. Why? The brand knew they were leaving money on the table.

Kaleb Mattice joined as CMO with clear mandate: break through the subscriber growth ceiling that kept them stuck around 1,500 subscribers despite marketing pushes. The team understood subscription potential but lacked infrastructure to convert and retain customers at scale.

For years, subscriptions hovered around the same level while churn ate away at growth. Without better platform capabilities, their growth ceiling was becoming visible and concerning.

Previous Platform Couldn't Scale Subscriber Growth

Gains In Bulk's subscription setup was throttling growth through poor conversion flows and retention capabilities. Despite marketing efforts, the subscriber base refused to climb beyond 1,500—the platform wasn't converting one-time buyers or keeping them engaged.

Retention was slipping because customers who wanted to pause or skip had no flexibility. Without those options, cancellation became the default. Failed payments quietly chipped away at revenue with no effective recovery system in place.

Customer experience was at breaking point. Basic tasks—updating orders, editing subscriptions, or recovering failed payments—generated support tickets. Response times dragged, frustrating customers and overloading the team.

The stakes were clear: if subscriptions were going to power growth, they needed platform infrastructure that could grow retention, simplify operations, and deliver subscriber experiences that build loyalty rather than friction.

Skio Partnership Unlocked Conversion and Retention

Gains In Bulk chose Skio as technology partner focused on removing friction and accelerating growth rather than just processing payments. The platform optimization immediately impacted conversion and retention rates.

Skio's optimized checkout flows turned one-time buyers into subscribers at unprecedented scale. In three months, subscriber base skyrocketed from 1,500 to 7,800—over 400% growth that shattered previous ceilings.

"Skio's a tech company that's good at tech. Their features helped us create an exceptional subscription experience and turn one-time purchasers into loyal subscribers."

Conditional cancel flows gave subscribers alternatives to quitting, engaging customers before they reached cancellation decision. Pause and skip options provided flexibility that cut voluntary churn by offering middle-ground alternatives.

Automated dunning recovered failed payments before customers dropped off, protecting revenue that previously leaked away through payment failures.

Operations Transformed Through Self-Service

Customer self-service capabilities eliminated ticket generation for routine subscription management. Response times were cut by 50% as customers gained control over their subscription experience without contacting support.

"Skio's been a game-changer. Our customer service response time is now half what it used to be since customers can more easily manage their subscriptions."

Analytics visibility enabled better forecasting and staffing decisions, improving operational efficiency across the business.

"With Skio's analytics, we forecast and staff more efficiently, and we make even more data-driven decisions."

Same-day shipping became possible through improved forecasting, exponentially helping churn rates by improving customer experience and satisfaction.

"With Skio, we forecast better so now we ship orders mostly same day, and that's exponentially helped our churn rate."

Record-Breaking Growth in Three Months

400% subscriber growth (1,500 → 7,800 in 3 months)

Three consecutive record-breaking revenue months

50% reduction in customer service response time

Customer satisfaction increase from 4.4 → 4.85

The transformation turned subscriptions from flatline into growth rocket. Subscriber base quintupled in three months, delivering growth that accelerated beyond anything the team had seen before.

Retention improvements through cancel flows, flexible options, and dunning tools turned churn risk into sustained growth. Customer satisfaction scores reflected the experience improvement, climbing from 4.4 to 4.85.

"Skio feels like a true partner. They genuinely care. The support has been exceptional."

Subscription Foundation for Sustainable Growth

Gains In Bulk transformed subscription operations from growth limitation into record-breaking revenue driver. Predictable recurring revenue provides business stability, team resources, and growth foundation that enables bigger ambitions.

"The impact that Skio's had—for our customers, for getting our products to people, for our customer acquisition efforts, for our ability to pay our employees more—it's truly changed our business."

With retention optimized and conversion scaling, subscriptions shifted from struggling channel to primary growth engine driving the business forward.