Everyday Dose Put Subscriptions on Autopilot and Cut Support Chaos with Skio

Mushroom Latte Startup Built on Word-of-Mouth Growth

Everyday Dose launched in 2020 with flagship product targeting customers looking to optimize energy and health without coffee jitters. Based in Miami and targeting $33M+ annual revenue, the brand quickly built passionate customer base through organic social media sharing and referrals.

Jack Savage founded the company with clear understanding that retention was paramount to profitability. "We spend thousands of dollars on Facebook and Instagram, so it's important to retain every single one of the people we bring on. That's our north star."

"We've already cultivated a strong customer base using referrals... It's something that compounds for us." Word-of-mouth marketing on Instagram drove early success as happy customers shared experiences organically.

From the start, subscriptions were top priority as financial and operational strategy. With single hero product, growth hinged on recurring orders and consistent use building customer benefits over time.

Recharge Was Bleeding Revenue Through Data Loss

Everyday Dose's Recharge setup was hemorrhaging money through mysterious technical failures that cost the cash-strapped startup real revenue. Customers' stored credit card information would mysteriously disappear from Recharge, causing payment failures that meant active subscribers weren't getting billed and orders weren't shipping.

Lost sales continued until customers noticed and updated information—if they didn't churn out of frustration first. This "missing data" bug was costing real money that startups can't afford to lose.

Login nightmares compounded revenue losses. Subscribers faced broken login links, 404 error pages, and unintuitive interface when trying to manage orders. Many gave up and contacted support for minor changes.

"Broken links and confused customers became a common theme." Basic account management became an ordeal that generated support ticket floods.

"Answering redundant questions from our customers was eating our most precious hours." Small team was inundated with tickets about issues that should never occur—customers asking why they couldn't log in or why subscription orders didn't ship.

Technical failures jeopardized customer trust. "As a customer, when you experience consistent technical issues, it can ruin the brand's reputation... a good reputation is everything when a million brands are selling to you."

Skio Migration Ended Daily Firefighting

Everyday Dose transitioned to Skio and immediately experienced streamlined approach to subscriptions that enabled putting the entire system on autopilot. Far fewer customer service issues related to subscriptions freed the team to focus on growth activities instead of support chaos.

Reliable performance eliminated bizarre Recharge bugs completely. Payments processed reliably, customer data stayed secure, and subscriber portal simply worked. Panicked emails from customers about login failures or duplicate charges virtually disappeared.

"Push subscriptions to customers without worrying the product will break, explore new landing pages and A/B test other growth channels like SMS and email, invest in product development to upsell happy and loyal customers."

Time saved from support reduction redirected into product and marketing innovation rather than technical troubleshooting.

Skio's customer success team implemented over seven feature requests in just six weeks for Everyday Dose. Whenever the team requested functionality, Skio's response was essentially "we can make that happen"—unprecedented agility compared to Recharge's limited support.

Growth Tactics Enabled by Platform Reliability

Skio's subscription management eliminated burden from Everyday Dose's shoulders, allowing energy investment into growth tactics that were previously too risky on unreliable infrastructure.

Word-of-mouth programs ramped up through formal referral incentives. Confident in Skio's stability, they encouraged more customers to refer friends to subscribe, amplifying their most effective growth channel.

A/B testing new landing pages and funnels became feasible. Previously, hesitancy existed around driving traffic into buggy subscription signup. With Skio, they created dedicated landing pages and ran SMS campaigns to acquire new subscribers.

Product development for loyal customers accelerated through complementary products offered exclusively to subscribers. Skio's one-click upsells and bundle management enabled upselling happy subscribers on new items without friction.

Platform reliability meant Everyday Dose could scale subscriber count without scaling support proportionally—huge win for margins.

Support Chaos Eliminated, Growth Accelerated

7 custom features shipped in 6 weeks

Dramatic drop in subscription support tickets

Churn reduction through technical error elimination

Team reallocation from support to growth roles

Volume of subscription-related customer inquiries plummeted as repetitive questions about login issues and missing orders largely disappeared. Team saved countless hours weekly, even reallocating one team member from full-time support to growth role.

Lower churn and higher satisfaction drove more subscribers staying longer, boosting recurring revenue while time savings translated into creative marketing moves bringing new customers.

Happy subscribers began leaving positive reviews about service quality, not just product quality. Brand's online reputation improved significantly in competitive wellness space where reputation is priceless.

Subscription Autopilot Enabling Product Expansion

Everyday Dose transformed subscriptions from growth inhibitor into growth enabler through reliable infrastructure that supports ambitious scaling. With subscription management on autopilot, they're plotting product line expansion and community building programs.

Product development will introduce new wellness products as add-ons or separate subscriptions, leveraging Skio's skip, swap, and add-to-next-order features for seamless integration.

Word-of-mouth engine that fueled early growth is getting turbocharged through formalized community ambassador program where subscribers become advocates earning rewards for referrals.

The team "Haven't looked back" since migrating to Skio—Recharge is distant memory as they execute vision of healthy coffee alternative becoming daily habit for tens of thousands of people.