BATCH 4X'd Subscription Volume and Saves $30K Monthly with Skio

Wisconsin CBD Brand Built for Subscription Scale

BATCH launched in 2018 with a clear mission: make premium CBD wellness approachable through quality and transparency. Based in Wisconsin, the brand quickly discovered that subscriptions weren't just nice-to-have—they were the backbone of sustainable growth in the competitive wellness space.

By 2023, BATCH was generating $5.5M in annual revenue with subscriptions driving the majority of customer lifetime value. But their growth trajectory was hitting a wall. The team needed subscription infrastructure that could scale with their ambitious retention strategy, not fight against it.

The problem? They were stuck on Recharge, and every growth initiative was turning into an operational nightmare.

Recharge Was Actively Sabotaging Growth

BATCH's Recharge setup was bleeding money and burning team bandwidth through broken user flows and manual workarounds. Bulk discounts were clunky and error-prone. Free gifts turned into manual projects that consumed time the team needed for growth initiatives.

The killer issue? Recharge's system made it easy for customers to accidentally create multiple subscriptions. More subscriptions didn't mean more revenue—it meant more support tickets, more refunds, and more frustration for customers and the support team.

What should have been growth levers—loyalty discounts, surprise gifts, bulk ordering—became operational headaches that required constant manual intervention. Every retention strategy they wanted to implement hit the same wall: Recharge wasn't built for sophisticated subscription experiences.

BATCH needed a platform that wasn't just "good enough" to process payments. They needed a tool to help scale retention and make customers feel valued without destroying their operations team.

Skio Migration Unlocked Retention Strategy

Skio's white-glove migration moved BATCH's entire subscriber base without disrupting customer experience or revenue flow. The technical transition was seamless, but the real transformation happened when advanced retention features went live.

The cornerstone of BATCH's new subscription success became their sophisticated gifting program, powered by Skio's Surprise and Delight feature. Orders 2-5 automatically triggered 30% off plus free gifts, paired with educational content and previews of upcoming perks. Order 7 unlocked enhanced 35% discounts and bonus gifts.

Skio's customer portal gave subscribers control without forcing all-or-nothing choices. One-click skip functionality provided the middle ground Recharge never offered—subscribers could pause orders instead of canceling outright.

The multi-step cancel flow tailored save offers to specific cancellation reasons, turning would-be churn into retained revenue through personalized interventions.

Surprise and Delight Became Revenue Engine

BATCH now runs loyalty campaigns that make subscribers feel like VIPs from day two onward. The gifting automation eliminated manual processes while creating premium customer experiences that drive retention.

Subscribers manage their own journey—skip, pause, adjust—freeing the support team to focus on growth instead of manual fixes. No more duplicate subscription nightmares. No more frustrated customers stuck in rigid subscription flows.

The cancel flow recovery system saves an average of $30,000 in canceled revenue every month through targeted offers based on cancellation reasons. Instead of losing customers, BATCH converts exit intent into extended subscriptions.

Skio's merchant success team acts like an extension of BATCH's operations, helping fine-tune retention strategies and troubleshoot optimization opportunities as the brand scales.

Hypergrowth Through Retention Engineering

4x increase in active subscribers since June 2024

30% month-over-month subscription growth

6x revenue lift during Black Friday/Cyber Monday 2024

$30K monthly savings through cancel-flow recovery

The numbers tell the story of operational transformation. What used to be manual headaches became automated growth engines. Subscription volume didn't just grow—it exploded while requiring less operational overhead.

BATCH transformed from fighting their platform to leveraging sophisticated retention engineering that compounds monthly growth.

Competitive Advantage Through Platform Partnership

BATCH found their retention engine powered by technology that actually enables growth strategy instead of limiting it. With compounding subscriber growth and decreasing operational overhead, they're not just keeping pace in competitive CBD wellness—they're leading.

The brand that once struggled with basic subscription functionality now runs sophisticated loyalty programs that turn customers into advocates. Subscriptions shifted from customer experience burden to competitive advantage that drives sustainable hypergrowth.