Our Drive and Direction

At Skio, our core mission is to provide merchants with seamless and sensible

tools to expand their operations. That means pouring countless hours looking

into ways for us to rapidly iterate and innovate within e-commerce, and more

specifically within the retention space. Now more than ever, brands are

hyper-focused on building a sustainable business. That means no more only

using resources on pure customer acquisition but also building a long-term

retention strategy. We’re committed to pushing the boundaries of what’s

possible in retention, and that comes hand-in-hand with investing in

generative AI and staying on top of the cutting-edge of technology. With this

mission in mind, I am thrilled to announce that Skio is acquiring Tare, a

generative AI email marketing platform.

Revolutionizing Email Marketing with Tare

Email marketing is a key cornerstone of every scaling brand’s retention

strategy. Unfortunately, its importance does not come with a shortage of

headaches and challenges. Email marketing can be cumbersome,

resource-intensive, and difficult to automate as a brand grows. This is where

Tare comes in. We’ve been impressed with how Tare has helped top brands (e.g.

Perfect Foods, Droplette, Krave) generate on-brand, beautifully designed

emails. More importantly, Tare’s emails have supercharged brands’ retention

strategy, and they’ve seen time & costs go down by 200% while boosting

conversion by up to 3.3x.

Why Tare? The Expertise Behind the Innovation

The Tare team’s generative AI expertise are a key reason we are so excited to

be partnering together. Their founders, Max & Eileen are long-term friends

and partners of Skio and were both early employees at the company. The team’s

experience in the cross-section of e-commerce and LLM applications will help

us craft exciting new automation & products within subscriptions &

retention. Tare’s team of 5 have a strong technical background and are

bringing experience from companies such as Robinhood, Amazon, and Mailchimp.

The Future of Skio: Ambitious AI-Driven Plans

So what’s next for Skio? The burning question. In case you missed it, we

shipped AI-driven smart upsells, but we’re just getting started. With this

acquisition, we’re excited to dive headfirst into some ambitious initiatives

that our team has been ideating on, including:

• - AI based forecasting of subscription revenue to help plan inventory

• - AI based churn prevention features

• - AI based fraud detection

• - AI driven email campaigns for targeted winback

• - And more

Our investment in generative and the future we believe in is just beginning.

Follow us on our socials to stay tuned for more exciting updates! And as

always, we want to hear from you, so let us know what you’d like to see from

Skio. Your feedback shapes our journey and drives our innovation.