Our Drive and Direction

At Skio, our core mission is to provide merchants with seamless and sensible tools to expand their operations. That means pouring countless hours looking into ways for us to rapidly iterate and innovate within e-commerce, and more specifically within the retention space. Now more than ever, brands are hyper-focused on building a sustainable business. That means no more only using resources on pure customer acquisition but also building a long-term retention strategy. We’re committed to pushing the boundaries of what’s possible in retention, and that comes hand-in-hand with investing in generative AI and staying on top of the cutting-edge of technology. With this mission in mind, I am thrilled to announce that Skio is acquiring Tare, a generative AI email marketing platform.

Revolutionizing Email Marketing with Tare

Email marketing is a key cornerstone of every scaling brand’s retention strategy. Unfortunately, its importance does not come with a shortage of headaches and challenges. Email marketing can be cumbersome, resource-intensive, and difficult to automate as a brand grows. This is where Tare comes in. We’ve been impressed with how Tare has helped top brands (e.g. Perfect Foods, Droplette, Krave) generate on-brand, beautifully designed emails. More importantly, Tare’s emails have supercharged brands’ retention strategy, and they’ve seen time & costs go down by 200% while boosting conversion by up to 3.3x.

Why Tare? The Expertise Behind the Innovation

The Tare team’s generative AI expertise are a key reason we are so excited to be partnering together. Their founders, Max & Eileen are long-term friends and partners of Skio and were both early employees at the company. The team’s experience in the cross-section of e-commerce and LLM applications will help us craft exciting new automation & products within subscriptions & retention. Tare’s team of 5 have a strong technical background and are bringing experience from companies such as Robinhood, Amazon, and Mailchimp.

The Future of Skio: Ambitious AI-Driven Plans

So what’s next for Skio? The burning question. In case you missed it, we shipped AI-driven smart upsells, but we’re just getting started. With this acquisition, we’re excited to dive headfirst into some ambitious initiatives that our team has been ideating on, including:

• - AI based forecasting of subscription revenue to help plan inventory
• - AI based churn prevention features
• - AI based fraud detection
• - AI driven email campaigns for targeted winback
• - And more

Our investment in generative and the future we believe in is just beginning. Follow us on our socials to stay tuned for more exciting updates! And as always, we want to hear from you, so let us know what you’d like to see from Skio. Your feedback shapes our journey and drives our innovation.